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Our Home Selling Strategy

At The Patterson Group, one of our top priorities is to keep clients well-informed, so they’re able to make the best decisions leading to their real estate goals.

If you’re thinking about selling your home, below are a few handy tips which can help you sell your home quickly and for top dollar:

Make sure it’s pristine and spotless

You won’t get any offers if you’re selling a dirty, depressing home. There’s no other way around it – you need to clean your home thoroughly before you put it on the market. Polish your appliances, dust every nook and cranny and wash all your windows. In case you’ve already moved out or are too busy, consider hiring a cleaning service to take care of the job for you.

Repaint with neutral colors

Using neutral colors instead of bright, vivid colors allows buyers to focus mainly on the spaces and not the wall color. Repainting your rooms with muted tones such as whites or tans is a good strategy to make your home more attractive to potential buyers.

Put personal items in storage

You want buyers to envision themselves living in your home, which can be difficult if you have a lot of your personal items lying around. Be sure your home is free of anything overly personal, such as family photos, your children’s toys, or your collection of sports memorabilia hanging on your walls.

Set the perfect asking price

No matter what selling strategy you use, you’ll need to find out how much your home is worth. Don’t confuse this with how much you’ll likely get for it – what you’re looking for is its current market value. This is crucial in the selling process, as you don’t want to overprice your home, and you don’t want to undervalue it either. You can get help from your real estate agent or hire a professional property appraiser and get it evaluated by a professional.

Don’t accept any offer until a specific date

Schedule an open house a few days after your home is listed on the market. Do not entertain any offers until you’ve finished the open house. During this period, buyers will expect to face competition, so there’s a chance of them placing higher offers. Of course, you may end up with a single offer, but there’s no way for the buyer to figure it out. If ever you receive multiple offers, you can get in touch with the top bidders and ask them for their best offers.

Set an expiration date on your counter offers

If a buyer places an offer you don’t want to accept, you can counter this offer. This puts you into a negotiation with that buyer, and you won’t be able to accept better offers when you’re in this situation. If you’d like to sell your home quickly, consider implementing a short expiration period for them to entertain your counteroffer. This will compel the buyer to make a decision, so you can either move on or get your home under contract. Be sure not to make the expiration period too short – just make it shorter than the usual timeframe in your state’s default real estate contract.